In this post, I will be discussing about the Starbucks Slogan (Core Values, Taglines + Other FAQs). So, do join me in this fantastic journey! You will have already realised that a company as large as Starbucks will definitely need a tagline to immediately connect with its audience and to also communicate its values. This is especially important in the restaurant industry, where standing out from the crowd is the key for a successful business. On that note, in this post, we will get to know more about the Starbucks Slogan and other relevant details. So, if you’ve been thinking that the Starbucks slogan may be something clever and catchy, and/or wondering what is it?Then, let’s start with the topc right away!
What will the Starbucks slogan be in 2023?
Starbucks doesn’t have an official slogan because the Starbucks logo with the crowned siren is known worldwide and associated with the idea of premium coffee in 2023. Therefore, Starbucks doesn’t need a slogan to communicate with customers. However, Starbucks has a mission statement and also releases new seasonal and vacation slogans every year.
If you want to learn more about Starbucks mission statement, how Starbucks follows its mission statement and more, keep reading this article to learn more useful facts! 🙂
Why doesn’t Starbucks have a tagline? –>
Starbucks is something of an anomaly among large companies because it doesn’t have an official tagline. One reason why Starbucks doesn’t actually need a slogan to convey its identity and values is that its logo is so well-known that it conveys everything that a slogan would.
In fact, the Starbucks siren is recognized worldwide, even without the company’s name next to the image, and has become synonymous with popular culture.
While Starbucks doesn’t have a slogan, it does have a mission statement that lays out the company’s culture and ethical values.
In addition to the mission statement, Starbucks has seasonal and vacation taglines or slogans that serve as marketing tools to appeal to new and existing customers.
Starbucks’ mission statement –>
Starbucks has a mission statement, but it focuses more on the individual customer and the community a store serves than on the company’s product.
It’s mission statement lays out the company’s guiding principles very clearly: “To inspire and nurture the human spirit one person, one cup, and one neighborhood at a time.”
How does Starbucks track its mission statement? –>
Customers, employees and analysts agree that Starbucks follows policies that attempt to live up to the company’s mission statement. Among the principles Starbucks focuses on are sourcing coffee, tea and cocoa ethically and sustainably, supporting farmers and communities, and investing in environmentally sustainable agriculture.
At the other end of the chain, in the communities where its stores are located, the company donates to local charities and events, treats its suppliers and employees fairly, and provides outstanding customer service.
Starbucks’ core values
Starbucks defines its core values in terms of its coffee, its customers and its employees. The company’s core values consist of four parts:
- Integrity and openness to all
- Then, Courage to challenge the status quo and break new ground
- Dignity, transparency and respect
- Thereafter, to do one’s best.
All of the above values can be summed up in Starbucks’ statement, “We’re performance-driven through the lens of humanity.”
Some taglines of Starbucks –>
Starbucks doesn’t have an official tagline, but the company has special seasonal and vacation slogans. Below are some popular Starbucks slogans that relate to coffee, customers, seasons and holidays:
- “Coffee that inspires”
- “It’s not just coffee. It’s Starbucks.”
- Then, “Brewed for those who love coffee.”
- “A taste of the holidays.”
- “Tastes like the best of summer.”
- Then, “To get you through the night.”
- “The best coffee for the best YOU.”
- “Share joy.”
- “Starbucks Frappuccino. Work can wait.”
Overall, it’s safe to assume that Starbucks’ taglines are very effective in getting customers to buy the company’s products, as the company releases new taglines every year.
WRAPPING UP!! –>
Unlike most other large companies, Starbucks doesn’t have an official tagline, as the Starbucks logo is well-known and recognizable around the world. However, Starbucks has a mission statement that expresses the company’s culture and values, which the company expresses through its numerous policies and programs. In this post, I discussed about Starbucks Slogan (Core Values, Taglines + Other FAQs). On that note, see ya!! Good bye!!