McDonald’s Slogan (History Meanings more)

McDonald’s is a go-to fast food restaurant for youths in various countries that it is available. However, it didn’t gain popularity from the get-go as there were many factors that lead to its victory, one of them being its slogan. Everyone is aware of the catchy slogan of McDonald’s which is “I’m lovin’ it”. You must be thinking where did this come from so we will tell you all about McDonald’s Slogan (History, Meanings, and more) in this blog.

Also read: Starbucks Slogan

McDonald’s Slogan (History, Meanings & more)

McDonald’s current slogan is “I’m Lovin’ It” which was introduced back in 2003 and has successfully completed 20 years now. This is the most popular tagline that McDonald’s has created since its inception. Let’s discuss the history, meanings, and many more features of this famous McDonald’s Slogan.


Let’s start from the beginning of McDonald’s and look through its various slogans over the years. In 1960, McDonald’s released its first official slogan which was “Look for the Golden Arches”. The aim of this slogan was to spread brightness and immaculate. Then came many others but none of them stuck like the current one. Now we will have a quick look at the list of previous slogans of Mcdonalds’.

  • Let’s Eat Out (the mid-1960s)
  • The Closest Thing to Home (1966)
  • You Deserve a Break Today (1971)
  • Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun (1974)
  • We Do It All For You (1975)
  • Nobody Makes Your Day Like McDonald’s Can (1980)
  • It’s a Good Time for the Great Taste of McDonald’s (1984)
  • My Mcdonald’s (1997)
  • We Love to See You Smile (2000)
  • It’s What I Eat and What I Do (2005)
  • What We’re Made Of (2008)

“I’m Lovin’ It”

At the beginning of the 2000s, McDonald’s was not doing well with their sales failing to meet annual financial goals. This gave them a push to change their brand image to suit the younger generations. As a result in 2001, McDonald’s issued an advertisement to come up with a new slogan for the brand that will become its tagline. Many advertisement agencies submitted their ideas and Heye & Partner came out as the winner.

This German company along with the slogan “I’m Lovin’ It” also came up with five notes of music which were later made into a melody by Butch Stewart. In order to publicize the brand more, Pharrell Williams and Justin Timberlake were brought into the picture. They created a hit pop song resulting in profits for all the people involved in the task.


If you are wondering about the Trademarks of McDonald’s then let us tell you that it has hundreds of them. The first one is “I’m Lovin’ It” and many others from the above-mentioned list. Some of the others are Serving a Quality Meal Every Time, Here We Grow Again, Get Moving With Ronald McDonald, Maccas, We Believe, The Simpler the Better, etc. The brand not only has trademarked its slogans but also some of its famous meals such as the Big Mac and Quarter-Pounder.

Conclusion on McDonald’s Slogan History

The History and meanings behind the McDonald’s Slogan is an interesting story that is continuing its legacy with the famous “I’m Lovin’ It”. There were some other famous ones too such as “You Deserve a Break Today,” and “We Love to See You Smile” but none of them can exceed the current one. McDonald’s food and slogan are known and liked by youngsters and old alike. Thank you for reading our blog!

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